The great editorial of the GeNESIS agency
Who are we ?
To begin with, people say about us that we are the agency of tomorrow: we are passionate about the history of our world and we try to be as objective as we can about the subjects that we treat – which mean about digital management, digital evolution in general and all the new technologies.
How is our society changing? How can we use all these new tools properly? These are some of the questions that we, as five communication students, ask to ourselves every day.
Where does our name come from?
The name GeNESIS represents a chapter of the bible. It makes a reference to the very beginning. Indeed, we must understand the past and enjoy the present, in order to prepare the future and know how everything is going to change. From different gender and culture, our agency is diverse, and, as a matter of fact, it helps us to understand these evolutions throughout very varied point of views. That is what makes us so special in front of all the other agencies.
What are our values, our missions and our targets?
Our values? Comprehension, discovery, experience, team work and usefulness.
Our missions? Proposing our best feedbacks, advices and explanations in order to easily adapt yourselves to changes, understand them and create a solid system within companies. Our website permits to share all these things: we need to enlighten people around digital management to show its evolution and its importance.
Our targets are mostly the persons who work in companies and make choices. We want to show them all the aspects of it, to justify their choices and their purposes. Moreover, we also want to target the other persons of the companies, the one who don’t make the choices, because the digital is an important change and took a large place in a human life (as well in the professional one than in the personal). It is necessary in the links with the others – as a matter of fact, in the management. Finally, we also want to inform the students, just like us, who must evolve with this idea and prepare themselves. There are one of our biggest source of motivation.
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