To digitize its business and get adapted to the digital management evolution, it is necessary to interest the executives of the company with the digital tools. They need to be more aware of their importance. Morover,and are present on the networks to show the interest that they carry.
The company must have a global vision of the relationship it has to digital in order to foresee the possible obstacles that this transition could generate and prepare for it. It is necessary that the company knows the objectives and the causes of its digitalisation. It is not necessary that this is only a fashion movement. It is necessary to plan how this digitalisation will be incorporated to think of another organisation.
New professions, training etc. The involvement must be collective and not only dedicated to the « Internet department » because it does impact on the entire company. Structures should not think about its image and the internal benefits of its digitalisation but also the way its targets behave in front of this new trend and what relationship they have with it. The company must therefore have a strategic relationship with its digitalisation in order to draw the expected benefits from it.
written by Louise Fuchs